Jimmy Kim, Your Email Instructor & Expert
Email Marketing
A clear path to help you provide a repurchase-worthy email experience. Don’t spend years connecting all the dots yourself. We cover everything from
Courses
1 Introduction to The Basics of Email Marketing (A to Z)
2 Email Marketing
- Overview and Goals of Email Marketing
- Understanding How Email Marketing Works
- Different Ways to Collect Emails
- TBD
- Data & Metrics: What They Are And How To Analyze Them
- Tracking & Attributions
- Integrating Email Marketing With Other Platforms
- Best Practices for Email Marketing
3 What is Marketing Automation
- Overview and Goals of Marketing Automation
- The 4 Core Differences Between Email Marketing & Automation
- Connecting Email, Website, and Social
- Setting Goals
- The Difference Between Campaigns & Automations
- Terminology and Learnings
- Marketing Automation Best Practices
1 Introduction to Novice Email Marketing
2 Content and Copy - What Goes Into An Email
- Brand vs Personality
- The Subject Line - Evoking Curiosity
- The Perfect Message - The 3 E's of Email Marketing
- CTA's -When, Where, and How Many
- Writing for Goals
3 Audience Management
- Contacts - What They Are and What Data is Important
- Lists - What They Are and How to Create Them
- Segments - What They Are and How to Build Them
- Tags - What They Are and How to Use Them
- Suppression lists - What They Are and What to Do With Them
- List Hygiene - Best Practices & Why It's Important
4 Collecting Emails grouping together to basics
- On Site Newsletter Options
- Forms, Pop Ups and Banners
- Buyers & Purchasers
- Abandon Carts
- Other Methods
5 Newsletters Campaigns
- What is a Newsletter Campaign?
- Setting Goals For Your Campaign
- What Goes Into a Campaign combined with section below
- Choosing Your List or Segment to Send to (Audiences and targeting )
6 Automation Flows
- What is an Automation? & Purpose & Goals
- Understanding Triggers
- Understanding Actions & Communications
- Understanding Timing
- Understanding Logic
- Welcome Automation - Setup, How it works, & Goals
7 Building your first Automation Funnels - Welcome & Abandoned Cart
- Building an Abandon Cart Automation - How to Build It & What to Include
- Building a Welcome Email Automation - How to Build It & What to Include
8 Email Deliverability 101
- Email Deliverability Overview
- Deliverability Best Practices
9 Wrapping it all up
1 Introduction to Intermediate Email Marketing
2 Segmentation
- Importance of Segmentation and How to Use It
- Deeper understanding of the data (integration)
- Different Segment Use cases
- 12 Segments to Use (From the book) can be elaborated and vocalized here
3 Campaigns Expanded
- Understanding The Customer Journey
- Audience Selection
- Communication Cadence and Timing
- Copy and Content Deep Dive
- Experiments - What They Are And How to Use Them
- Email Attribution - Measuring the Impact of Your Efforts
- Post Send Data Analysis (Deep learnings on time, device, TLD, and post site tracking)
4 Intermediate Deliverability
- Domain Reputation - What It Is & Why It Matters
- Frequency and Timing - Consistency In Messaging & Volume
- Spam Trigger Words
- SEO for Email Marketing
- The Power & Importance of Testing
- Understanding Gmail and Tabs
- List Hygiene Best Practices
5 Automations Expanded
- Understanding Automations
- Browse & Purchase Abandonment Automations - How it Works & Goals
- Post Purchase Product Recommendation Automations - How it Works & Goals
- Post Campaign Automations - How it Works & Goals
- Product Reviews and Referrals Automation - How it Works & Goals
6 Examples: Creating your Automations
- Building a Browse Abandonment Automation - How to Build It & What to Include
- Building a Product Recommendation Automation - How to Build It & What to Include
- Building a Post Campaign Automation - How to Build It & What to Include
- Building a Product Reviews and Referrals Automation - How to Build It & What to Include
7 Product Releases - Event Based Marketing
- Understanding Event Based Marketing - Setting Goals - Start to Finish
- Audiences and targeting
- The event marketing breakdown - content copy and cadence best practices
8 Wrapping it all up
1 Introduction to Advanced Email Marketing
2 Advanced Deliverability
- Using Data to Understand Deliverability
- Improving Deliverability Through Data & Testing
- Understanding Lead Attribution
- Understanding Engagement and Practices for Re-Engagement
- Advanced List Hygiene
3 Segmentation Strategy
- Understanding Segments: Breaking Down Your Value Segments
- Strategy: Expanding Your Mind For Different High Value Segments
- Strategy: 20-60-20 - Using MVC to Identify and Target
- Strategy: Leveraging Tags for Action Based Segmentations
- Strategy: Leveraging Behavior as a Segment
4 Campaign Strategy
- Strategy: Planning Your Entire Campaign Before Hitting Send
- Strategy: Holiday Prep & Segmentation
- Strategy: Advanced Experiment Testing
- Strategy: Hyper-personalization - Beyond First Name and Email
- Strategy: Using A.O.R. to drive CLTV
5 Automation Strategy
- Strategy: Cross selling, Upselling - When, Where and How.
- Strategy: Using Their Behavior and Data to Drive Results
- Strategy: Content Marketing for eCommerce to Brand Build
6 Wrapping it all up
Bundles we offer
Bundle 1
Email Marketing - Basics, Novice & Intermediate
Bundle 2
Email Marketing - Basics, Novice, Intermediate & Advanced
Bundle 3
Email Marketing All 4 Courses + Sendlane (6 months Growth plan)
Bundle 4
Email Marketing Basics & Novice + Sendlane (6 months Growth plan)
SuperBundle
Email Marketing (All Courses) + Sendlane 6 Months Professional Plan (10,000 contacts)
Don't just take our word for it
Golden email nuggets you can put to work right away:
Packed full of real-world, actionable content that let your business thrive with email.
10
hours of videos
15
PDF with lectures
3
case studies
100
hours of videos
Downloadable Checklists
Print them and keep them on your desk for a lightning-quick reference
eBook Downloads
Get free access to downloadable eBooks and dive deeper into the email strategies you learn
Automation Demos
Walk-through how you can put these repurchase-worthy email experiences to work
Become a certified eCommerce email marketer
Enroll nowFrequently asked questions
Our Official Certification gives you solid documentation that you’ve completed formal training in eCommerce email. Also, 5 years ago in eCommerce might as well be the 1930s because things move fast ‘round here. You’ll have the most up-to-date skillset in email marketing & automation (add it to your Linkedin, resume, website etc.).
Decade after decade, naysaying guru after naysaying guru, email maintains the highest ROI of any marketing channel, with an ROI of 122%. Even as more shiny channels pop up out of thin air, email (when done right) remains a top way to reach & engage your audience.
Not. At. All. This course is designed for every skill level. Complete noobs, experienced eCommerce brands, agencies, CEO's. Anyone looking to build a cash-printing email marketing program.
On average, the course takes around 8 hours on average to complete.
(NOT including the additional bonus material available of course!)
Coming Soon
Email Marketing
Master the fundamentals of email marketing. Learn how to build lists fast, send emails that sell, and use data in face-palmingly obvious ways.
Don’t worry!
We will remind you when the course is published.
Just add your email address here.